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Webinar: Holiday mobile marketing recap: What worked, what didn’t and lessons learned

By
January 26, 2016

The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016.

Retailers, brands and marketers used mobile advertising and marketing campaigns and programs to drive sales to stores, mobile destinations or online. Indeed, major marketers pulled out all the stops – SMS, QR codes, banner ads, rich media, search, geotargeted efforts, mobile Web, apps, promotions, price comparison, games and video – to attract holiday-oriented consumers on mobile.

So how did marketers, retailers, brands, agencies and publishers target consumers in the 2015 holiday season with their mobile marketing efforts? What would they not do again and what would they repeat? What surprised them most?

To answer key issues, Mobile Marketer has put together a free webinar on Wednesday, Jan. 27 at 2 p.m. to 3 p.m. ET.

Topic
Holiday mobile marketing recap: What worked, what didn’t and lessons learned

Date and time
Wednesday, Jan. 27 at 2 p.m. to 3 p.m. ET

Themes
What was the biggest surprise this past holiday season for mobile advertising and marketing?

 What did retailers and marketers get right with mobile marketing in the 2015 holidays?

 Retailers and brands that took full advantage of mobile during the holiday season

 Popular holiday mobile marketing strategies to drive mobile commerce sales. Tactics and channels that work and do not work

 The role of showrooming and price comparison this holiday season

 Lessons learned from 2015

 Best-practice tips

Panelists
Sheryl Kingstone, researcher director, 451 Research

Joe Gizzi, senior strategy director at Meredith Xcelerated Marketing

Jeremy Lockhorn, emerging media and innovation, Razorfish

Moderator
Chantal Tode, senior editor, Mobile Marketer

Attendees can request a copy of the webinar deck

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