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Wearables will gain steam ahead of holiday season, digital execs say – Mobile Marketer

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September 17, 2015

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Wearables will gain steam ahead of holiday season, digital execs say
NEW YORK – Digital agency executives at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 debated the likelihood of higher adoption rates for wearables as the holiday season approaches, when prices will begin dropping and consumers will be searching for ways to complement their omnipresent smartphones.
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Washington Post exec: Publications cannot compete without a mobile app
NEW YORK – Executives from The Washington Post at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 stressed how important it is for the editorial team to create content specific to each of the different devices available today for consuming news content.
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40pc of traffic stems from mobile devices, Forbes exec reveals
NEW YORK – A Forbes Media executive at Mobile Marketing Summit: Wearables and Holiday Focus 2015 revealed that 40 percent of the company’s traffic today comes from readers on mobile devices, compared to six percent just four years ago, proving mobile’s cachet with news-hungry millennial consumers.
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AccuWeather targets different demographics through different devices
NEW YORK – An AccuWeather executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 conference discussed the importance of tailoring content for mobile and wearable devices, making sure content is relevant for each platform.
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