Watchmakers introduce Google Glass strategy to build cohesion and awareness
Although watchmakers may avoid jumping on the smart watch bandwagon, how can horology benefit from other wearable technologies such as Google Glass?
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Loewe introduces handbag collection with vignette video series
Spanish leather goods maker Loewe released a series of four short videos featuring its new Skin collection of handbags to introduce the line as a player in the owner’s life.
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Tesla expands European bricks-and-mortar presence to improve customer service
U.S. automaker Tesla is responding to growing popularity overseas with a European expansion plan.
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Fortnum & Mason dresses up maintenance tarp to attract foot traffic
British department store Fortnum & Mason is undergoing maintenance on its flagship Piccadilly building in style with a façade covering designed by artist Rory Dobner.
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Trump SoHo touts wedding expertise with live Twitter chat
Trump SoHo, New York, is building conversations with bridal parties searching for the ideal place to hold their nuptials with a new and ongoing Twitter chat series.
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70pc of travelers value hotel’s Web site, app in booking decisions: report
When booking a hotel, almost three-quarters of travelers look to a hotel’s Web site and mobile application to make a decision, according to a recent report from Magnani Caruso Dutton.
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John Varvatos, Yoox, LVMH watches and Dior – News briefs
Today in luxury marketing – John Varvatos adds stores in US and overseas; Yoox stock jumps on ecommerce prospects to push earnings; LVMH watch sales to grow 5-7pc; Dior documentary to debut.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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New direction needed for mobile Web site performance
Organizations must avoid delivering heavy mobile sites with mainly unused content.
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