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Walmart’s mobile UX woes an opportunity for wearables pivot: analysis
Walmart may be an example of an innovative mobile-focused bricks-and-mortar business, but users’ complaints about the retailer’s application suggest an upgrade is in order, perhaps fitting with the emerging wearables market, according to Mobile Marketer’s analysis.
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How public Snapchat accounts humanize retail brands
White House Black Market’s recent introduction of a public Snapchat account is the latest example of how retailers are embracing the platform for its potential to more effectively draw in younger consumers compared to other social platforms through a mix of behind-the-scenes pictures and spotlighted products.
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12pc of advertisers never successfully serve a rich media ad on mobile: report
During the first quarter of 2015, 5.35 million rich media ads served to mobile devices defaulted, resulting in lost opportunities for marketers, according to a new report from Sizmek.
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How CPG brands are getting summer sweepstakes wrong on mobile
Summer sweepstakes are kicking into high gear and savvy marketers know to make mobile a focal point, but recent efforts suggest consumer packaged goods brands are taking a formulaic approach that could turn off more consumers than it wins over.
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