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Walmart’s mobile UX woes an opportunity for wearables pivot: analysis – Mobile Marketer

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July 13, 2015

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Walmart’s mobile UX woes an opportunity for wearables pivot: analysis
Walmart may be an example of an innovative mobile-focused bricks-and-mortar business, but users’ complaints about the retailer’s application suggest an upgrade is in order, perhaps fitting with the emerging wearables market, according to Mobile Marketer’s analysis.
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How public Snapchat accounts humanize retail brands
White House Black Market’s recent introduction of a public Snapchat account is the latest example of how retailers are embracing the platform for its potential to more effectively draw in younger consumers compared to other social platforms through a mix of behind-the-scenes pictures and spotlighted products.
Please click here to read the entire story on Mobile Marketer

12pc of advertisers never successfully serve a rich media ad on mobile: report
During the first quarter of 2015, 5.35 million rich media ads served to mobile devices defaulted, resulting in lost opportunities for marketers, according to a new report from Sizmek.
Please click here to read the entire story on Mobile Marketer

How CPG brands are getting summer sweepstakes wrong on mobile
Summer sweepstakes are kicking into high gear and savvy marketers know to make mobile a focal point, but recent efforts suggest consumer packaged goods brands are taking a formulaic approach that could turn off more consumers than it wins over.
Please click here to read the entire story on Mobile Marketer

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