Walmart, Home Depot missed mobile opportunities during recent blizzard
As consumers hunkered down to endure the recent winter storm with their smartphones in hand, brands such as Home Depot and Walmart missed a major opportunity to directly connect with users via paid and earned media.
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MillerCoors’ Shazam playlists tap into location-data to lift coolness factor
MillerCoors is creating a highly relevant ad campaign that connects with New York’s younger demographic by serving localized mobile playlists on the Shazam application.
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IPhone slowdown intensifies focus on cloudy Apple Watch picture
While Apple delivered another monster quarter, warning signals are mounting that the iPhone’s role in buoying results is close to over, drawing attention to the lack of details about sales volume for the Apple Watch.
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