Walmart drives Xbox game sales via SMS-based money-back promotion

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Fulfillment and returns


Walmart drives Xbox game sales via SMS-based money-back promotion


Walmart and EA Games are offering a unique promotion for the new Madden Football Game for Xbox via SMS and a phone’s camera.


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Payments


California gas stations leverage mobile payments for convenience, loyalty


An Acro gas station in Santa Monica, CA saw mobile represent six percent of sales after one month of rolling out a mobile wallet.


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Marketing


Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental


Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.


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Applications


RetailMeNot links mobile, desktop experience for cross-device coupons


Online deal site RetailMeNot has revamped its mobile couponing application to give consumers more control in finding and redeeming online as well as in-store coupons.


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Banking


Western Union rolls out 20th mobile money transfer program


Western Union is continually offering its mobile money transfer service to new regions in the world, evidenced by the company’s recent expansion to Nepal.


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Marketing


Microsoft pins smartphone hopes on risky move: vertical integration – Mobile Marketer


Mobile Marketer today – Microsoft pins smartphone hopes on risky move: vertical integration; Verizon, Vodafone deal points to move toward integrated wireline, wireless services.


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Advertising


Bang & Olufsen increases product exposure via social contest – Luxury Daily


Luxury Daily today – Bang & Olufsen increases product exposure via social contest; Condé Nast invests $20M in online luxury resale site.


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Columns


Viewable ad impressions, engagement and tablet optimization


Just because consumers spend time with a medium does not mean the recall of brand advertising works in that media.


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