Walmart uses location-based targeting to create more accurate audience segments
Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the Mobile Marketing Association.
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Mondelez Int’l tackles shopper challenges in next-generation mobile innovation program
Mondelez International is rolling out the next generation of a program responsible for driving innovation in the marketer’s mobile efforts by pairing entrepreneurs and retailers to transform consumer retail initiatives.
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Media brands should prioritize mobile, video in holistic content strategies: report
Offering the ability for consumers to seamlessly travel from one device to another is essential for media brands to stay afloat in the mobile era, according to a new report from PwC.
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Toyota-Ford collaboration focuses on sharing safe telematics system
Toyota Motor’s deal with Ford Motor to explore integration of the Detroit car brand’s smartphone infotainment technology in Toyota vehicles aims to find smarter connectivity systems for satisfying drivers who want access to a host of in-car mobile applications.
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Pinpointing visual voice on mobile a priority as Instagram’s ad program expands
Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability, increases the pressure on marketers to find their voice for photo-driven mobile experiences.
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