Hermès US CEO: Brand will remain family-owned for next 20 years
DANA POINT, CA – The CEO of luxury powerhouse Hermès of Paris Inc. said at the American Express Publishing Luxury Summit 2013 that the brand’s feud with LVMH Moët Hennessy Louis Vuitton has only empowered its seven-generation family to keep hold of more than 50 percent of their shares.
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Prada seeks fresh talent through eyewear-inspired literary competition
Prada is seeking fresh artistic talent by hosting an eyewear-inspired literary competition in partnership with Italian publishing house Giangiacomo Feltrinelli Editore.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Last chance to register: Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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62pc of affluent adults prefer to purchase online: report
The majority of affluent consumers prefer to purchase products and services online rather than going into a store or through another method, according to a new report from the Shullman Research Center.
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Tom Ford exec: Successful luxury brands keep control of their product
DANA POINT, CA – The chairman of Tom Ford International who spoke at the American Express Publishing Luxury Summit 2013 said that brands must create collections that resonate with luxury consumers before jumping into marketing, public relations and retail efforts.
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Marc Jacobs exposes World of Marc to fans via contest
Marc Jacobs Intl. is exposing its World of Marc to brand enthusiasts through a social video contest to win an exclusive photo shoot with photographer Brian Bowen Smith in Los Angeles.
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Waldorf Astoria exec: Luxury marketers must understand intersection of service and technology
DANA POINT, CA – A Waldorf Astoria executive who spoke at the American Express Publishing Luxury Summit 2013 said that luxury marketers should focus all technology-driven efforts on leveraging service above all else.
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Hermès, Gucci, Ralph Lauren and Turkish luxury tourism – News briefs
Today in luxury marketing – Hermès rides global luxury boom; Gucci bags distressed porcelain maker Richard Ginori; Ralph Lauren Corp. resolves corrupt practices charges; Turkey’s new luxury tourism.
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Survey the luxury brand by its weakest point of execution
With pitfalls lurking, we see top luxury brands working hard and being careful to get it right every single time. Sounds smart, but, as a result, an equally dangerous trend has emerged: Luxury brands are consistently late to the game, letting fear of failure deter them from strategic innovation.
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