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W magazine releases exclusive content via daily iPad app
Condé Nast’s W magazine recently released its iPad-only mobile application, giving consumers a chance to interact with the magazine between monthly issues.
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Harrods ups digital ante with content-to-commerce link
British department store Harrods is positioning itself as a fashion authority and kicking off London Fashion Week with the start of its new monthly online magazine, The Review.
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Burberry continues digital domination to deepen connection with Gen Y
British fashion house Burberry is live-streaming its women’s Prorsum runway show today and letting consumers buy looks immediately following — a move that experts feel will strengthen the brand’s relationship with young, affluent consumers seeking instant gratification.
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Macy’s, Bloomingdale’s test mobile devices in-store to increase sales
Macy’s and Bloomingdale’s stores are testing mobile devices in select merchandise areas to engage customers with products and assist them with their purchase decisions.
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BBDO North America exec: TV is golden medium, not mobile
NEW YORK – A BBDO North America executive at the TVB Forward conference said that television should be the core of every campaign.
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Hermès, Moncler and Chinese inflation – News briefs
Today in luxury marketing – Hermès shares drop after court oks holding creation; Moncler unveils new online boutique.
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Have mobile coupons finally come of age?
The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?
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