Dior’s online stock of “revolutionary” beauty product sells out in mere days
French fashion house Christian Dior is educating consumers about its new Capture Totale Dreamskin product through a microsite that focuses on the “revolutionary” qualities of the product.
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VW racing app for luxe brands generates 25K dealership inquiries in 10 weeks
Audi, Bentley, Bugatti, Lamborghini and Porsche, under the Volkswagen Group umbrella, have attracted substantial attention in global markets through the branded mobile application, “Sports Car Challenge 2,” recently reaching 1 million downloads.
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Bentley on track to create new bespoke SUV category
Bentley Motors recently fine-tuned its plans to roll out a sports utility vehicle model by 2016, declaring that this move will fill a vacancy in the luxury automotive market.
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Armani films dance party social video for ad campaign
Italian fashion brand Giorgio Armani brought its Emporio Armani print ad campaign to life with a social video showing the models dancing on set.
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Neiman Marcus hosts photo contest to mark InCircle loyalty program milestone
Department store chain Neiman Marcus is hosting a photo contest to celebrate the 30th anniversary of its InCircle loyalty program to reach those consumers who are truly devoted to the retailer.
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Luxury brands gain Twitter clarity through Tailored Audience capability
Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.
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Neiman Marcus, haute couture, China and luxury auto – News briefs
Today in luxury marketing – Neiman Marcus computers were hacked as far back as July; Couture appreciation remains robust; China’s luxury gift-giving slumps 25pc; Is the luxury car market running out of gas?.
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Editorial calendar 2014 for Luxury Daily
Here’s the 2014 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.
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Top 3 challenges of personalization in mobile marketing
In 2014, consumers will continue to see personalization in mobile as marketers invest in branded applications and geo-fencing.
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