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Vogue Snapchat Discover channel premieres amidst NYFW – Luxury Daily

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September 12, 2016

vogue snapchatLuxury flagship retail store may give way to brandships
The renaissance in physical formats needs to be seen within the broader context of the move towards an experience economy, where many consumers – especially in the luxury sector – are looking for emotion and access rather than just acquisition.
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Valentino wields photography, celebrating individuality for alternative bag design
Italian fashion label Valentino is hinging the beginning of its path to contemporary on a new studded bag and an avant-garde photography project.
Click here to read the entire story on Luxury Daily 

Luxury brands must band together, create special experiences in 2020
Exclusivity, personalization and collaborations are the running themes that will make or break a British luxury brand within the next five years, according to WGSN.
Click here to read the entire story on Luxury Daily 

 

Vogue Snapchat Discover channel premieres amidst NYFW
Condé Nast’s Vogue has made its fashionably late debut on Snapchat Discover with millennial-centric content to usher in new subscribers.
Click here to read the entire story on Luxury Daily 

Average net worth of India’s wealthiest down 7pc from 2015: Hurun
India’s most affluent individuals have a combined wealth of $482 billion, a number equal to 20 percent of the country’s GDP last year.
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Mobile preferred over print magazines for fashion inspiration, sales: report
Apparel retailers typically bet heavily on women’s magazines to drive inspiration heading into the fall and are overlooking the opportunity on mobile, where consumers are spending six hours every week looking at fashion, according to a new survey from GPShopper.
Click here to read the entire story on Luxury Daily .

Top 5 brand moments from last week
Brands aimed for greater visibility by taking stunts to new heights or innovating search optimization.
Click here to read the entire story on Luxury Daily

Join our 1st annual State of the Luxury Industry survey and receive exec summary

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
Click here to read the entire story on Mobile Marketer

Call for nominations: Luxury Women to Watch 2017
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
Click here to read the entire story on Mobile Marketer

Net-A-Porter, Saks, Stuart Weitzman and Rosewood – Live news
Luxury Daily’s live news from Sept. 9 – Net-A-Porter hires managing director from Barneys; Saks reveals new direction in downtown location; Stuart Weitzman provides introductory course in boots via ecommerce guide; Rosewood prioritizes literacy with educational partnership.
Click here to read the entire story on Mobile Marketer

Moda Operandi, Jimmy Choo, BMW and China – News briefs
Today in luxury marketing – Moda Operandi: A haven for the haves; Jimmy Choo co-founder sues shoe company alleging boycott; BMW bosses to skip Paris show to thrash out electric car strategy; Luxury clubs closed in China amid graft crackdown.
Click here to read the entire story on Mobile Marketer

In mobile, marketers must put experience and expertise ahead of hard evidence
The reason: We cannot yet track a linear relationship between action and result in mobile.
Click here to read the entire story on Mobile Marketer

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