How luxury brands can target deep-pocketed brides
With wedding season just around the corner, luxury marketers should start to prepare marketing efforts for high-end products, venues and services. Above all, emotive marketing is the most important aspect of marketing toward affluent brides this year.
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TAG Heuer, Jaguar post fastest site-loading times in Q1
Luxury marketers TAG Heuer and Jaguar stayed consistent in terms of Web site load time in the first quarter of this year likely due to increased image optimization and simplistic homepage design that keeps users engaged. However, a major German automaker fell behind.
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Vogue Paris revamps mobile offerings to include site, new platforms
In coordination with new language offerings on its site, Vogue Paris is revamping its mobile efforts this week with the relaunch of its iPhone application in addition to an optimized site and apps for Android and iPad.
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Dior, Channel continue print streak in Tatler
Luxury advertisers took to front-of-book in the May issue of Condé Nast’s Tatler to showcase their latest lines in luxurious two-page spreads that acted as a preview to the magazine’s fashion pages.
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Astley Clarke hops pond to launch US ecommerce
British jeweler Astley Clarke is extending its service across the pond with the launch of a new ecommerce site for its U.S. customers in an effort to pinpoint how they differ from its home-country shoppers.
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Dorchester Collection appeals to consumers’ taste buds via digital efforts, event
The Dorchester Collection’s 45 Park Lane hotel in London will host an event with on-site restaurant owner Wolfgang Puck that seems to be a tactic to attract locals to the property’s high-end culinary offerings.
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Tumi, Audi, Gucci and BMW – News briefs
Today in luxury marketing – Luxury bag maker Tumi surges in market debut; Audi eyes record China, U.S. sales as luxury-car boom continues; Guess versus Gucci trial wraps up; BMW lends its wind tunnel to test the Olympic torch.
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10 key mobile pay-per-click fundamentals
Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.
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