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Vogue drives participation with It Bag vote – Luxury Daily

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January 27, 2015

Grace Kelly poses with iconic Hermes Kelly Bag

Grace Kelly poses with iconic Hermes Kelly Bag

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How should luxury brands and retailers continue to stoke demand in a blizzard-blighted New York market?
As New York braces against what could amount to the largest winter storm in its history, luxury brands and retailers have an opportunity to make a difference.
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Luxury brands reaching half of digital potential: report
Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.
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Swiss exchange rate drives affluents to French Alps this year
When the Swiss National Bank lifted its three-year cap on the value of the Swiss franc against the euro, Switzerland’s luxury real estate and tourism markets saw a hit as affluents flocked instead to the French Alps this winter season.
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Digital strategies should use social media, pop culture in Japan and South Korea: report
Brands should tailor marketing strategies to use local Web sites, culture and platforms to appeal to consumers in Japan and South Korea, according to a new report from L2.
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Lalique, Waterford unveil new design partnerships at Maison et Objet
Home furnishings brands are turning to annual Paris trade show Maison et Objet Jan. 23-27 to reveal new collaborations that show a different side to their aesthetics.
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Lexus makes noise with Super Bowl ad
Toyota Corp.’s Lexus is using fashion inspirations to draw attention from younger Super Bowl and automobile enthusiasts in its new television commercial.
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Vogue drives participation with It Bag vote
Vogue magazine’s It Bag 2015 contest is encouraging readers to vote on their favorite bag of the season on the publication’s mobile-optimized site for an interactive read.
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Jaguar taps Idris Elba for European roadtrip
Britain’s Jaguar is enlisting British actor Idris Elba to star in its upcoming short film as he drives from London to Berlin.
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Bulgari, Rolls-Royce, Fortnum & Mason and Feadship – Live news
Luxury Daily’s live news updates from Jan. 26 – Bulgari shows off hotel amenities, quality of stay in social video; Rolls-Royce ignites manufacturing in students’ minds via school visit; Fortnum & Mason touts British heritage with BAFTA tea blend; Feadship sets sail with first hybrid mega yacht.
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India, Vacheron Constantin, Alexander McQueen and Porsche – News briefs
Today in luxury marketing – US, India talk bilateral issues: Fashion creeps in; Vacheron ditches diamonds for mechanical features to lure women; Alexander McQueen: Savage Beauty extended; Porsche works to deliver more Macans to US dealerships.
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Exploring legal challenges to fulfilling the potential of mHealth
What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?
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