Virtual reality gains with marketers following wider availability via Facebook, YouTube
Since Facebook and YouTube introduced 360-video along with hardware devices from Google, Samsung and Microsoft, marketers are stepping up efforts to leverage virtual reality to connect with consumers, showing the technology’s potential beyond gaming.
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Urban Airship exec: Earning user opt-ins requires branded value first
Giving consumers the right to opt-in to targeted push notifications within mobile applications requires brands to incentivize users by providing value upfront, an Urban Airship executive said during a Mobile Marketer webinar yesterday.
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World Series attendees hype games with dynamic Snapchat filters
Major League Baseball World Series attendees are sharing pictures and video featuring dynamic geofilters on Snapchat that incorporate scores and statistics relevant to the games, helping to escalate the hype.
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L’Oreal bets on mobile startups to drive innovation in beauty sector
L’Oreal wants to be a leader in the next generation of mobile innovation for the beauty sector by helping startups Cast Beauty and MikMak build their businesses.
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