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Viral videos are myths without proper ad spend: L2 – Luxury Daily

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August 21, 2015

Gucci Cosmetics

Gucci Cosmetics

Viral videos are myths without proper ad spend: L2
According to a new report by L2, video bloggers in the beauty space generate more than 700 million views on YouTube per month, showing the value of filmed content.
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Saks draws connection between fashion and fragrance for Alaïa debut
Department store chain Saks Fifth Avenue is touting its exclusive launch of the Alaïa Paris Eau de Parfum through a digital campaign that takes consumers inside the fashion label’s atelier.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Selfridges puts Apple Watch at the center in floral window display
British department store chain Selfridges is treating passersby to an elaborate new window display created in collaboration with Apple to highlight its latest accessory, the Apple Watch.
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Starwood makes waves with water conservation initiative
Starwood Hotels and Resorts is furthering its efforts to reduce water usage across all its properties.
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Yoox highlights covetable fashions through UGC campaign
Online retailer Yoox is asking consumers to share the many “irresistible” products that can be purchased through its flagship ecommerce site with an Instagram campaign.
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Robb Report circumnavigates the globe to bring print content to life
Luxury lifestyle publication Robb Report is taking its wealth of knowledge to the skies with a travel experience in partnership with private jet tour company TCS World Travel.
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Few marketers transcend mobile-first to revolutionize customer experience: Forrester
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.
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Dior, New York Times, Audi and British Vogue – Live news
Luxury Daily’s live news from Aug. 20 – Dior hides identity of representative in anticipatory teaser video; New York Times highlights women in new travel offerings; Audi sponsors polo’s east coast open to reach affluent sports fans; British Vogue to celebrate centenary with BBC documentary series.
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Ferragamo, Trump, John Varvatos and Mercedes – News briefs
Today in luxury marketing – Ferragamo designs local items for new stores; Trump hotel goes up in Rio, but his views barely raise eyebrows in Brazil; John Varvatos debuts 23rd international store in San Diego; Next Mercedes-AMG C63 coupe offers more power for a price.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Why art is the next market ripe for disruption
The influence of the digital auction market is such that some claim that “Instagram almost de-incentivizes artists from seeking gallery representation from small or no-name galleries, as it allows artists to promote their work to targeted people free of charge.”
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