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Viktor & Rolf promotes fragrance with fashion sketch app collaboration – Luxury Daily

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April 24, 2015

Viktor & Rolf bottle

Viktor & Rolf bottle

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Designer’s role is to merge yesterday with tomorrow: Lanvin’s Alber Elbaz
FLORENCE, Italy – Computers will never be able to replicate the imagination and intuition of a designer, but they may help fashion houses look back at yesterday while keeping an eye on tomorrow, says Lanvin’s artistic director.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Ralph Lauren draws inspiration from Minority Report, Mickey Mantle
FLORENCE, Italy – U.S. fashion label Ralph Lauren strives to push boundaries in the digital sphere by borrowing techniques from disparate fields, according to David Lauren at the Condé Nast International Luxury Conference April 23.
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Saks highlights spring beauty with garden extravaganza
Department store chain Saks Fifth Avenue is showcasing its spring beauty offerings with a special storewide celebration featuring beauty-themed garden installations.
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Chloé avoids logo fatigue by positioning “Chloé Girl” as brand identifier
FLORENCE, Italy – French fashion house Chloé believes that the subject—meaning the female consumer—is more important than the object, according to the brand’s president at the Condé Nast International Luxury Conference April 23.
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Four Seasons shows off new jet leading up to global tours
Four Seasons Hotels and Resorts is celebrating the first flights of its branded Boeing 757 before a summer full of travel.
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Personal connections on social media help shape brand story
FLORENCE, Italy – Social media has created a unique environment that allows for personal engagement between consumers and brands, according to the creative director of Loewe at the Condé Nast International Luxury Conference April 23.
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Viktor & Rolf promotes fragrance with fashion sketch app collaboration
Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.
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Rolls-Royce places focus on chauffeured VIPs with Limelight
British automaker Rolls-Royce is highlighting its presence in the lives of the rich and famous with a new limited-edition Phantom Limelight Collection.
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Photos from Condé Nast International Luxury Conference Day 2
FLORENCE, Italy – Session highlights from the second day of the Condé Nast International Luxury Conference April 23 included Lanvin’s Alber Elbaz, Ferragamo’s Leonardo Ferragamo and Laudomia Pucci of Emilio Pucci.
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Chanel, Tiffany, Mercedes-Benz and Eleven James – Live news
Luxury Daily’s live news from April 23 – Chanel hosts interactive gifting experience to help consumers find their match; Tiffany plays wedding planner with The Cut sponsored content; Mercedes-Benz fined following Chinese anti-trust investigation; Eleven James makes luxury timepieces accessible with lower-priced membership.
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Americans in Paris, ecommerce, Mr Porter and the luxury mind – News briefs
Today in luxury marketing – Euro’s fall tempts American shoppers to Paris; Online store merger prods luxury goods makers toward Internet; Jeremy Langmead to return to Mr Porter; Can neuroscience unlock the luxury mind?
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Stop failing at mobile-campaign attribution
How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.
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