Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat
Victoria’s Secret’s is running ads for its Pink Date bra within Cosmopolitan magazine’s content on the new Snapchat Discover platform, reflecting its potential to help brands narrow in on a targeted group of consumers.
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Google’s mobile ad investments help keep Facebook at bay
Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
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USA Today mobilizes Super Bowl ad barometer to boost sharing
A publisher that continues to be in tune with its audience’s consumption preferences, news organization USA Today is making its Super Bowl Ad Meter platform more accessible to smartphone users via a mobile-optimized Web site.
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Perry Ellis’ spring campaign blooms with mobile ads on ESPN, Esquire
Apparel brand Perry Ellis is running mobile ads on Esquire.com and ESPN.com to drive engagement with its spring campaign Very Perry.
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Grammy Awards bets on second-screen app to drive year-round engagement
The Grammy Awards wants to engage viewers beyond the television by rolling out a revamped mobile application featuring a daily content feed of music-related articles, a Tweet aggregator and music buying options, reflecting how event marketers can add to an experience via second-screen engagements.
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Apple’s phablet-market longevity indicated by surging shipments
Apple can be expected to remain in the market for large-screen smartphones that showcase richer advertising content for the foreseeable future, after record iPhone 6 Plus shipments in the fourth quarter drove the company to the top of the global smartphone vendor rankings for the first time, according to research reports.
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