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Victoria’s Secret furthers organic storytelling mastery via Angel-endorsed Snapchat takeover – Mobile Marketer

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January 11, 2016

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Victoria’s Secret furthers organic storytelling mastery via Angel-endorsed Snapchat takeover
Victoria’s Secret is continuing last year’s significant push for social media domination by perfecting the art of organic branded content on Snapchat – this time starring its Angel ambassadors to promote a limited-time sale.
Please click here to read the entire story on Mobile Marketer

Mobile marketing week in review: CES, native ads and customization
The first week of 2016 saw significant developments in the Internet of Things and wearables at the Consumer Electronics Show, potential warnings signs for native ads and a sneak peak of how mobile experiences will become more customized this year. For the full analysis, watch this video.
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Travel + Leisure, Gothamist guide readers to featured locations via embedded maps
Publications Travel + Leisure and Gothamist are ramping up mobile reader engagement by embedding a mapping system within certain stories on mobile to create a more comprehensive experience.
Please click here to read the entire story on Mobile Marketer

SAG Awards unrolls second-screen engagement via responsive site
The Screen Actors Guild Awards is preparing for its red carpet ceremony later this month by unveiling a new mobile-optimized site featuring a live social media content sharing section and large-format imagery.
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