Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads
Viacom has entered a unique relationship with Snapchat that includes new ad sales and content opportunities, reflecting how the advertising marketplace is evolving thanks to mobile.
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20th Century Fox makes mass Twitter appeal, bypassing targeted approach
Film studio 20th Century Fox is among the first marketers to test run a new video ad offering from Twitter that promises broad reach by guaranteeing advertisers the top ad slot in timelines for 24 hours.
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Warner Bros. taps Refinery29 to engage party-loving millennials
Warner Bros. Pictures is teaming up with digital publication Refinery29 for a contest on Twitter that treats the winner to an extravagant night out on the town and helps the studio appear more trendy to film How to Be Single’s target audience.
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Planet Fitness’ mobile quiz reminds followers its ok to treat themselves
Fitness center chain Planet Fitness is promoting its image as a destination for novice gym goers with a mobile campaign celebrating National Pizza Day and informing users what their favorite topping says about them.
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