Saks’ new owner will help boost its omnichannel experience
Saks Fifth Avenue’s new owner Hudson’s Bay Company will help boost Saks’ omnichannel experience as part of its portfolio of retailers.
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Hugo Boss fetes 20 years of creativity via urban art exhibit
German label Hugo Boss is celebrating its 20th anniversary by hosting an art exhibit in London and a microsite that highlight 20 iconic products and 20 artists.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Porsche honors 50th anniversary of 911 model via world tour
German automaker Porsche is continuing its celebration of the 911 vehicle’s 50th anniversary with a world tour that focuses on the vehicle’s influential transformations throughout the years.
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Vertu teams with Red Bend Software to enhanced mobile service
High-end smartphone manufacturer Vertu announced a partnership with mobile management company Red Bend Software to give customers more reliability through seamless software updates and enhanced mobile service.
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Patek Philippe redesigns classic timepiece for charity auction
Swiss watchmaker Patek Philippe is redesigning a classic timepiece from its Grand Complications collection to be auctioned off to help research a cure for Muscular Dystrophy.
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Four Seasons Maui reels in couples with complimentary activities
Four Seasons Resort Maui at Wailea is targeting couples this fall with more than 20 complimentary activities that take guests underwater, into the kitchen and through the Hawaiian forest.
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LVMH, Tiffany’s, BMW and Mercedes – News briefs
Today in luxury marketing – LVMH shares jump as Louis Vuitton calms worries; Former Tiffany executive pleads guilty in theft case; BMW launches its first mass-production electric car; Mercedes-Benz to debut Silver Arrows Granturismo luxury yacht at Monaco Yacht Show.
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Battle for advertising consistency in digital era
Mobile and social media marketing both tried to solve the open rate problem, but they have faced hurdles that limit their effectiveness at achieving open rates that are greater than 30 percent to 50 percent.
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