Marc Jacobs launches dedicated Web site in lieu of new fragrance
Marc Jacobs Intl. is increasing exposure for its fragrance collections by launching a specialized Web site that raises brand awareness and educates consumers on products.
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Net-A-Porter boosts Chinese exposure by partnering with Hong Kong hotel
Online retailer Net-A-Porter is boosting its exposure in China by partnering with the Upper House hotel in Hong Kong to offer guests a number of exclusive services.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Social media trivia helps automakers convey brand history
Many automakers rely upon recurring contests and trivia to remind consumers of their legacies and build social communities, but could these posts dilute their reputations?
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Fashion marketers push entry-level products, high-end collections in September Vogue
Dolce & Gabbana, Gucci and other luxury apparel brands are advertising their entry-level products alongside advertisements for their high-end fall/winter collections in Conde Nast’s Vogue to attract both affluent and aspirational consumers.
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Vertu releases new candy bar-inspired smartphone
High-end smartphone manufacturer Vertu is expanding its product line to offer a candy bar inspired-smartphone that comes with unique ringtones and a chocolate exterior.
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Christopher Ward names mountain after brand-sponsored climb in Tajikistan
British watchmaker Christopher Ward is generating interest in its timepieces by going above and beyond its competition by sponsoring a mountain climbing expedition on an unclimbed peak in Tajikistan.
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Four Seasons Maui deploys Tesla to help environment
Four Seasons Resort Maui at Wailea is expanding its environmental initiatives with a limousine service featuring the all-electric Tesla S 85 sedan that ferries guests from the Kahului airport to the resort and other ventures.
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Armani uses CGI video to show off new Emporio Armani collection
Italian label Giorgio Armani is showcasing its Emporio Armani fall/winter collection through a short video that mixes images of the models wearing the products with reflections and images of clouds in the sky.
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Saks, Swarovski, BMW and Anya Hindmarch – News briefs
Today in luxury marketing – Saks reports weak second-quarter sales, deeper loss; Swarovski aims for top jeweler spot; BMW mulls building a new assembly site in Mexico; Get your car washed by Anya Hindmarch.
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Are you really in mobile? Five rules to follow
How can you be sure that your mobile team is implementing strategies that directly drive revenue growth for the brand?
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