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Key lessons learned from New York blizzard preparations
New York is returning to normalcy following a milder snowstorm than expected, but what can be gleaned from the preparedness strategies of luxury brands before the blizzard hit?
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As consumer trust increases, so will marketers’ mobile spend
Despite increasing investment, only 58 percent of luxury brands are satisfied with their mobile initiatives, according to a new report by RadiumOne and WBR Digital.
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European travel surges as US dollar strengthens: report
This year will yield strong luxury travel bookings and there will be an increased preference for European excursions as the United States dollar strengthens, according to Travel Leaders Group’s latest survey.
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Mulberry brings London cool to British countryside for spring campaign
British apparel and accessories label Mulberry is showing an edgier side of its brand with its spring/summer 2015 advertising campaign.
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Positive Luxury’s Trust Button offers transparency to luxury goods market
Now, more than ever before, luxury consumers are environmentally conscious and aware and have begun outwardly searching for brands with ethical and sustainable business practices.
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Vertu helps consumers stay connected with complimentary WiFi
British smartphone maker Vertu is helping its consumers stay digitally connected on select devices with a complimentary WiFi subscription.
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Johnnie Walker targets Asian consumers via retail outposts, branded content
Scotch whisky-maker Johnnie Walker is aiming to increase digital interactions with wealthy spirits drinkers through the introduction of “Johnnie Walker House — World of Privileges.”
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Porsche crowdsources global driving routes via microsite
German automaker Porsche is releasing a new microsite that allows consumers to discover and share routes to drive along in different countries around the world.
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Land Rover, Chanel, Cartier and LVMH – Live news
Luxury Daily’s live news from Jan. 27 – Land Rover defends history with new exhibition; Chanel looks at past brand representatives for handbag campaign; Cartier sparks interests midway through museum exhibit; LVMH cultivates young minds with ESSEC program.
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Mercedes, Bang & Olufsen, Givenchy and Versace – News briefs
Today in luxury marketing – Mercedes plans to move R-class production to AM General in Indiana; Hedge funds shorting Bang & Olufsen hit by price surge on takeover bets; Givenchy to reportedly show couture again; At Versace and Dior, designing a new couture context.
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Design and the future of retail in quest of millennials
As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.
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