Innovation in fashion ads should not stray from brand DNA
With the number of fall/winter advertising campaigns being released, fashion marketers are using new methods to stand out from others, but they should remain true to their DNA to keep brand enthusiasts interested.
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Net-A-Porter boasts same-day Hamptons delivery via aerial advertising
Online retailer Net-A-Porter is boasting its same-day delivery service for customers in the Hamptons through out-of-home advertising on plane banners that fly over the area.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Michael Kors targets aspirational consumers with social media for new beauty line
U.S. label Michael Kors is continuing to advertise its Sporty Sexy Glam fragrance and beauty collection through various social media platforms in order to reach a larger audience and continue the conversation with consumers.
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Thomas Pink shows off its artistic side in fall/winter campaign
British fashion label Thomas Pink is pushing its fall/winter 2013 collection through a photo shoot inspired by photographer Philippe Halsman’s work as a way to show off the brand’s personality.
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Vertu and Ferrari continue partnership with new limited-edition smartphone
High-end smartphone manufacturer Vertu is continuing its six-year partnership with Italian automaker Ferrari with the release of a limited-edition Android smartphone inspired by the automaker’s design features.
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Waldorf Astoria attracts nature enthusiasts with honey harvesting
Waldorf Astoria Park City Utah is targeting nature enthusiasts with a honey harvesting experience that brings guests to a local farm and imparts ideas on how to use it at home.
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3rd Home broadens scope, appeals to global travelers
Luxury private club and home exchange program 3rd Home is expanding the scope of its properties to lure global travelers with three new locations in Park City, UT, Bermuda and La Paz, Bolivia.
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Four Seasons Denver eyes LGBT locals via wedding packages
Four Seasons Hotel Denver is celebrating Colorado’s recent recognition of same-sex civil unions by tailoring a package for lesbian, gay, bisexual and transgender guests to celebrate their unions.
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Louis Vuitton, Neiman Marcus, Saint Laurent and Asia – News briefs
Today in luxury marketing – Louis Vuitton brings muses to Tokyo; Neiman said to draw interest from CVC, KKR as it weighs IPO; Saint Laurent unveils a pair of leather sneaker style roller skates for $1,195; Asia to conquer luxury goods market.
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4 use cases for personalized push notifications
There are four different use cases for personalized push notifications, each offering a unique opportunity to reach consumers in real-time via their mobile devices.
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