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Burberry uses Snapchat to share video and capture consumers’ attention
British fashion label Burberry is welcoming consumers to join the brand as it celebrates the opening of a new flagship store in Los Angeles with an exclusive event at the Griffith Observatory, which the brand will share on Snapchat.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Chopard holds dance party to evoke spirit, boldness of Happy Diamonds
Swiss jeweler Chopard is displaying how a “happy attitude can change the world” through promotions for its Happy Diamonds collection.
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Christie’s takes DIY to new levels with customized private islands
Christie’s International Real Estate is a leader in a new initiative to build self-sufficient and eco-friendly private islands around the world for consumers looking for a unique residential opportunity.
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Brands stack up Facebook ads with consumer-generated photos
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.
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Versace shows its technological-savviness via live-stream app Periscope
Italian fashion label Versace is giving consumers access to its events by live streaming them with the latest social media application Periscope.
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Four Seasons Silicon Valley offers bubble spa for one weekend
Four Seasons Hotel Silicon Valley, CA is temporarily adding to its poolside with Natura Bissé’s Pure Air Bubble to bring guests a unique experience.
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New York Fashion Week, LVMH, Jaeger-LeCoultre and Four Seasons – Live news
Luxury Daily’s live news from April 13 – New York Fashion Week gets two new downtown homes; LVMH sees 16pc revenue growth in Q1; Jaeger-LeCoultre celebrates Old Hollywood with photographic exhibit; Four Seasons tests consumers’ brand IQ through social quiz.
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Hermès, Apple, China and Nina Ricci – News briefs
Today in luxury marketing – Hermès keeps luxury in the family; Apple expected to quickly ramp up smartwatch production; China limits mainland travel to Hong Kong to cool tensions; Heir to Nina Ricci perfume fortune convicted as result of Swiss HSBC leak.
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Luxury Daily seeks industry experts to comment on stories, features and reports
Want to feature in Luxury Daily articles, features and special reports as an industry expert and third-party commentator? Here is how.
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Mobile ad retargeting is missing piece to the marketing puzzle
Ninety-eight percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus their attention back onto your product?
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