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Verizon taps Amdocs digital commerce service for developer community

October 15, 2009

vdcVerizon Wireless will use Amdocs digital commerce, settlement and reporting products to help attract developers to submit applications to the V Cast App Store.

Amdocs products will let the Verizon Developer Community monitor and measure revenues and usage information relating to their applications. Verizon developers can quickly access relevant and up-to-date information via a customizable online dashboard.

“Getting developers on board is mission-critical for any app store,” said Michael Lurye, Atlanta-based director of product marketing at Amdocs. “Amdocs products give Verizon a cost effective way to attract developers by making sure that they receive their share of application sales in a timely manner.”

“Amdocs also gives Verizon and its developer partners the data and tools they need to measure sales effectiveness, spot trends and drive new opportunities,” he said.

Developers get real-time visibility into subscriber purchasing behavior to measure sales effectiveness, spot trends and identify potential new business opportunities.

In addition, Amdocs will manage the financial settlements between Verizon and its developer community members to ensure that developers receive timely and accurate payment for application sales.

A reliable and rapid settlement cycle is important to developers because it improves their cash flow, making the Verizon Developer Community an attractive place for developers to do business.

The Verizon Developer Community was launched to foster innovation in the mobile application space. Developers who have created applications for platforms such as Java, Brew, Android, Windows Mobile and others are encouraged to join the Verizon Developer Community and to submit their concepts and applications for V Cast Apps.

Hundreds of mobile applications developers and others involved in the mobile application marketplace gathered in Silicon Valley on July 28 for the first-ever Verizon Developer Community Conference.

Here is a video that shows the event’s highlights.

“The industry is starting to seriously address the mobile platform fragmentation problem,” Mr. Lurye said. “The winning approach emerged in the form of mobile widget frameworks.

“Related initiatives such as BONDI hold the promise of extending the Web 2.0 development model to mobile, and beyond to other screens: TV, game consoles and etcetera,” he said. “Developers are struggling to figure out how to make money in mobile apps.

“As one presenter said, this is year 1852 of The Gold Rush, not 1849.”

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Giselle Tsirulnik is senior editor at Mobile Commerce Daily and Mobile Marketer. Reach her at

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