Verizon-AOL deal sets stage for cross-screen advertising play
Verizon’s $4.4 billion deal for AOL points to how, as the consumption of digital content grows across screens, there is an opportunity to simplify distribution, build customer profiles and deliver advertising solutions for brands looking to extend their reach beyond television.
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PepsiCo’s Lay’s chips tears into personalization via mobile bag challenge
PepsiCo’s Frito-Lay division is leveraging an interactive tool and personalized packaging heading into the Memorial Day holiday by letting consumers on mobile create custom digital bags of Lay’s potato chips featuring photos of favorite summer moments.
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The Royals innovates first ever Twitter-lockdown revealing insider content to fans
E!’s new drama series, The Royals, implemented a one-of-a-kind social media marketing experience yesterday on Twitter and locked down its account to provide loyal fans with behind-the-scenes content, sneak peaks, conversations with actors and exclusive material while generating hype for its season finale.
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Nissan builds on scavenger hunt strategy with platform-specific clues, video
Nissan Motor Co. is showcasing the 2015 Altima sedan and taking its interactive social media strategy to the next level following the success of last year’s engaging scavenger hunt by posting clues on Twitter, Facebook, Pinterest and Instagram that ask guests to find a hidden vehicle and offer the chance to win a 2015 Nissan Altima, in addition to other car-inspired gear and rewards.
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Popeyes celebrates free biscuits with mobile-enhanced cards, giveaway
Popeyes Louisiana Kitchen is celebrating National Biscuit Day on May 14 by launching a series of biscuit-themed eCards across its social media channels and offering consumers a free buttermilk product with purchase, proving that shareable mobile cards are an optimal strategy for raising awareness of promotions or sales for food marketers.
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