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Valpak introduces Android app to reach budget-conscious younger demographicBy
According to the company, more than 10 million digital coupons were redeemed in the first half of 2009, up 25 percent from the previous year. The company plans to roll out a BlackBerry application soon.
“At its core, we are pursuing a platform agnostic approach to our content both online and in the mobile applications space,” said James R. Buckley, business owner of new media BizDev team at Valpak, Largo, FL.
“Specific to these applications, we see our development of them as an opportunity to get our content in front of consumers regardless of where they are and regardless of what platform they decide to use to interact with Valpak coupons,” he said.
Valpak, a direct marketing company, delivers savings and value to consumers.
Here is a screen grab of the application:
Users can search savings by categories of dining, auto, beauty, health, shops, leisure, home, professional and general.
Additionally, consumers can use the phone’s GPS to locate savings near them and sort results by distance from their current location.
Users can click on an offer and use the phone’s mapping function to get directions, view multiple discounts at any given time and tap business phone numbers to get more information.
“We are looking to reach a slightly younger demographic than we reach with our core print coupon product,” Mr. Buckley said.
“At present Valpak coupons appear on nearly 150 distinct Web sites, many of which are coupon and savings sites and also are resident on all the Cox Enterprises radio and TV sites,” he said.
Here is another screen grab of the application:
Consumers get access to 17,000 offers from Valpak via the application – the same as those available on its Web site.
This is not Valpak’s first foray into mobile. There is an iPhone, iPod Touch and Palm Pre application available from the brand as well.
The company is currently in the final stage of developing its BlackBerry application.
In addition, Valpak has a mobile-optimized site and since its launch, the amount of coupons downloaded has increased dramatically.
In a recent study last year, Juniper Research predicted that mobile coupon redemption revenues will hit $6 billion by 2014.
The report also said that mobile is the ultimate marketing channel, which lets brands and merchants achieve much higher coupon redemption rates than paper coupons, everybody gets everything they want.
The study forecasted that one in 10 mobile users are going to redeem mobile coupons (see more).
“That said, with the general proliferation of smartphones and their associated applications, our goal of reaching consumers in multiple ways – print, online and mobile – is realized by having Valpak’s content available across a variety of delivery vehicles,” Mr. Buckley said.
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