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Valentino mobilizes runway experience for fall/winter collection – Luxury Daily

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October 29, 2010

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Valentino mobilizes runway experience for fall/winter collection
Italian fashion house Valentino is promoting its fall/winter collection of apparel and accessories and raising the visibility of recent fashion shows with an application for the iPad.
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Audi protects brand image with tailored dealership marketing
German automaker Audi has empowered its national network of dealerships to coordinate tailored promotional initiatives while protecting its brand equity through the use of an online marketing resource database.
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Gucci launches special edition watch, jewelry collection with Recording Academy
Gucci has partnered with the Recording Academy to roll out its Grammy Watch and Jewelry Collection based on the designer’s digital watch line and dog-tag offerings.
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Porsche, Jaguar to launch new models against Hollywood backdrop
European automakers Porsche and Jaguar are among the high-end brands parlaying the glitz of Hollywood to boost vehicle debutes at the Los Angeles Auto Show next month.
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CRM techniques are a prerequisite for luxury brands: expert
Due to the very nature of their business, luxury brands that are not leveraging customer relationship techniques are placing their companies at risk, according to a CRM expert.
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BMW, Mercedes, Audi and Alexander McQueen – News briefs

Today in luxury marketing – BMW, Mercedes-Benz and Audi are cheaper and more popular than luxury imports; The fashion statement: Hells Angels V. Alexander McQueen.
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How to market your mobile application to No. 1
Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?
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