Dior revitalizes architecture roots for Archi Dior jewelry collection
French fashion house Christian Dior is bringing its jewelry and apparel closer together with the Archi Dior campaign.
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Valentino helps consumers find their own Wonder Woman through street art
Italian fashion label Valentino is paying homage to women’s ability to multitask with a capsule collection inspired by DC Comics’ Wonder Woman.
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Peninsula partners with jewelers to provide guests exclusive access
The Peninsula Hotels is highlighting its own artistry by showcasing the work of other “Legendary Artisans” in its shopping arcade.
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Bentley calls on pop art legend for charitable bespoke GT
British automaker Bentley is bringing worlds together in the name of palliative and hospice care.
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VULT leverages “FinTech” to offer transparency, confidence for diamond sales
Financial technology firm VULT is aiming to alter the way investors view the diamond industry by turning the precious stones into a genuine asset.
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Will chatbot, Snapchat popularity push branded apps to the wayside?
With mobile messaging chatbots and social media marketing opportunities rushing to the forefront of marketers’ minds, standalone commerce applications may only prevail for brands with the wherewithal and audience size to maintain ongoing support.
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Burberry, Nordstrom, Audi and Stuart Weitzman – Live news
Luxury Daily’s live news from April 18 – Burberry taps fresh talent with spokesmodel Lily James; Nordstrom plans job cuts to promote growth, efficiency; Audi lends support to heroes in Marvel film placement; Stuart Weitzman lets brides express personal style through shoe selection.
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Armani, luxury strategy, real estate and Audi – News briefs
Today in luxury marketing – Armani seeks to entice fashionistas in ‘key market’ Russia; Luxury makers rethink strategies; Buy a condo, get a private jet: Luxe amenities reach new heights; Audi tests the frontier of virtual reality technology.
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Why and how content marketing works for luxury
For luxury brands, the chief value of content marketing lies in its ability to reel in, persuade and evangelize the most discerning audience in a language and elevated aesthetic that is particular to luxury.
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How brands can work with influencers
The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?
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