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Valentino, Cartier, D&G go beyond mere banners in Vogue app sponsorship
Luxury brands such as Cartier, Valentino, Dolce & Gabbana and Michael Kors are using Vogue’s commerce-enabled Vogue Stylist application to advertise and sell their products to the magazine’s readers.
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83pc of affluent consumers shopped online in last three months: study
Affluent consumers are increasingly turning to the Internet to research brands and products, form connections and make purchases, according to a study from Unity Marketing.
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BMW, Mercedes-Benz, Rolex are the most internationally desired luxury brands: study
A consumer survey from November 2010 proves that BMW, Mercedes-Benz and Rolex are the most internationally desired luxury brands, based on their ability to encourage consumers to think, feel and act in a certain way.
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Thakoon relaunches Web site with social media functionality
Luxury designer Thakoon Panichgul’s revamped site offers users a voyeuristic experience with the addition of social media functionality.
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Swarovski Crystal releases iPad ebook based on light installation exhibit
Swarovski Crystal released an ebook showcasing content, images and videos from light and art installations at its Swarovski Crystal Palace exhibitions.
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Prada, Louis Vuitton and Miu Miu – News briefs
Today in luxury marketing – Prada to launch an IPO in Hong Kong; Louis Vuitton names North American president and CEO; Miu Miu presents a series of short films; Cadillac and Audi ham it up in a battle of the hippest.
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Market opens to potential of location-based advertising
With the ability to tie mobile vouchers, coupons and promotions into a consumer’s location, location-based advertising is not only creating brand awareness, it is also driving sales.
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