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Reaching Asian luxury consumers requires deeper psychographic understanding
While much attention has been paid to the spending power and penchant for luxury goods among Chinese consumers, brands cannot assume that the same exact attitude and shopping habits exist across all Asian countries, according to findings from Agility Research.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Top 10 brand social videos of Q1
Luxury brands embraced their storytelling capabilities through social videos in the first quarter, turning out projects that spoke to a range of emotions.
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Combining vision, alignment, execution results in strong leadership
NEW YORK – Experiences are the root of a consumer’s interaction with a brand, therefore this interactive model must also turn inward to train and educate employees in a hands-on and informative manner.
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Audi tricks consumers with autonomous office chair April Fools prank
Audi of America tricked consumers this April Fools’ with a screen takeover video on The Onion to pretend to advertise an autonomous office chair.
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Valentino asks consumers to get drawing for user-generated content
Italian fashion house Valentino is reaching out to the artistically inclined with a call for illustration submissions from consumer fans.
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Facebook exec: Cross-device approach offers solution to mobile challenges
NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.
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Hotel properties hop toward Easter with family-friendly options
Luxury hotels have the opportunity to join family traditions with Easter events that draw guests and locals to properties for seasonal activities.
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Prada, New York Times, Tesla and April Fools’ Day – Live news
Luxury Daily’s live news from April 1 – Prada draws “visual road trip” for Candy Kiss fragrance; New York Times crafts one-sentence ledes for Apple Watch app; Tesla scoops up climate awareness with Ben & Jerry’s; Luxury brands fool around on April Fools’ Day.
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Chanel, Milan, automakers and fashion documentaries – News briefs
Today in luxury marketing – Chanel to launch ecommerce in 2016; In defense of Milan and the Italian new wave; Automakers profit from luxury models, North America, China; Fashion has much to gain from honest documentaries.
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What Apple’s new patent application for product packaging means
Apple wants to completely remove high-friction manual steps and replace them with one tap.
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