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User concern over mobile privacy is growing: report – Mobile Marketer

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January 28, 2013

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User concern over mobile privacy is growing: report
Compared with a year ago, 72 percent of smartphone users say they are more concerned about privacy on their smartphone, according to new research from Truste.
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Social integral to mobile’s success in Super Bowl XLVII marketing
Last year, marketers incorporated mobile into their Super Bowl marketing via second-screen initiatives and advertising opportunities. This year, marketers can expect to see social play a critical role in how mobile is used for branding and driving sales.
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Kraft’s Philadelphia flaunts products through mobile ads, video
Kraft’s Philadelphia brand is running several different mobile advertising creative and videos that feature meals consumers can make using the company’s products.
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Whole Foods collects email addresses through time-sensitive campaign
Whole Foods is building up its email database while also driving in-store traffic with a new mobile advertising campaign.
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SeaWorld Orlando taps augmented reality for interactive South Pole experience
To help drive awareness for a new penguin-themed attraction opening this spring, SeaWorld Orlando has introduced an augmented reality app that offers users a sneak peek of the experience.
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What to expect at this week’s MMA Forum in San Francisco
Brands, agencies, publishers and vendors will gather in San Francisco this week to discuss the state of the mobile industry and where it is headed in 2013. Here is a preview of what attendees and exhibitors can expect from the two-day conference.
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