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How Aeropostale and Asos are getting mobile right with millennials – Mobile Marketer

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November 3, 2014

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How Aeropostale and Asos are getting mobile right with millennials
Aeropostale and Asos are among the few brands that are targeting millennials and getting mobile right by providing lifestyle content and establishing credibility with an audience that appreciates quality.

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Hyundai showcases playful side in Vines series featuring action figure
Hyundai is leveraging a 3-D character as part of its #NewSonata campaign on Vine and Twitter, designed to showcase new features of the 2015 Sonata.
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Disney, CW among brands targeting Instagram users via video
Disney and The CW are among a cluster of brands beginning to show video ads on Instagram, as the photo and video sharing site leverages its access to parent Facebook’s enormous storehouse of user data to generate revenue.
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USA Today leverages Twitter to create Political Issue Index ahead of midterm elections
USA Today is teaming up with Twitter to develop a USA Today/Twitter Political Issue Index containing important information and issues for voters ahead of the upcoming midterm elections.
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Zola introduces app feature to aggregate wedding hashtags
Online wedding registry Zola has a new feature for its mobile application that combines all uses of a couple’s wedding hashtag to aggregate photos taken during their special day.
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Politicians should leverage social, SMS to reach voters: study
Politicians can strengthen their power to reach voters by adding social media and texting to their marketing and campaigning mix, according to a new study.
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