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United Airlines set to leverage data to fly past rivals on mobile – Mobile Marketer

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April 8, 2015

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United Airlines set to leverage data to fly past rivals on mobile
United Airlines’ relentless focus on satisfying customers on mobile has positioned it to leverage data to stand out in an industry struggling to catch up with the hotel sector and traditional retailers after years of severe cost-cutting, Mobile Marketer’s analysis shows.
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Budweiser cooks up burgers-and-beer competition with mobile-optimized site
Budweiser is introducing consumers to its new national competition, the Bud and Burgers Championship, by leveraging a partnership with culinary expert David Chang and inviting users to nominate their favorite burgers by uploading a photo or video onto Budweiser’s mobile-optimized site to showcase why it is best paired with the brand’s beer.
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Mad Men incites branded content blitz on social media
With the sign-off nearing for popular AMC drama Mad Men, brands such as Petco, MasterCard and Mixxtail are getting in on the excitement with themed GIFs on social media.
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Skintimate’s music video hits right notes for Pitch Perfect 2 tie-in
Energizer Personal Care brands Schick and Skintimate get a leg up on mobile in a new integrated tie-in with Universal Pictures’ Pitch Perfect 2 that is focused on leg care routines and includes a music video, a mobile-optimized Web site and native ads on the Huffington Post mobile news feed.
Please click here to read the entire story on Mobile Marketer

Brands positioned to see sunny days via weather app ads: study
Brands of all stripes will benefit from advertising on weather-related mobile applications, especially those offering related products and services or utility-based functionality, as mobile becomes a critical source of news and weather for consumers, according to research from Millennial Media.
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