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Unilever’s Degree races into Apple Watch with fitness campaign – Mobile Marketer

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April 27, 2015

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Unilever’s Degree races into Apple Watch with fitness campaign
Unilever’s Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.
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Platform Pulse: The week’s mobile news from Google, Facebook, Apple
In the first installment of a new column dissecting the week’s platform developments to uncover the  most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long term.
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Toyota breaks barriers with new interactive Forbes.com campaign
Toyota’s new campaign regarding hydrogen fuel is the first to use Forbes.com’s new multi-platform advertising tool Pulse that is focused on engaging the mobile consumer.
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Whirlpool fires up caring-centered social campaign ahead of Mother’s Day
Home appliance brand Whirlpool is bring corporate social responsibility to the forefront via a new social media campaign which aims to augment awareness of its products and celebrate the ways that people care about each other by asking mobile users to upload acts of care using the #ItsAllCare hashtag.
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The Bump gives birth to an Apple Watch app
XO Group pregnancy publication The Bump developed an application for the Apple Watch to better reach the new millennial mother with additional content than what is available on its iOS app.
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