Unilever’s Clear shows strategic limitations of optimizing for reach on social
Unilever’s Clear shampoo brand generated a strong response on mobile with a campaign that created word of mouth over social networks to drive sales and spread awareness of a challenge to promote healthier, more beautiful hair.
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Toyota fantasy football play leverages native ads, stadium experience
Toyota is leveraging mobile native ads in an integrated, cross-screen campaign around fantasy football that includes an on-site experience at Levi’s Stadium, home of the San Francisco 49ers.
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Marriott Key West Beachside markets to guests with targeted Wi-Fi ads
Marriott Key West Beachside is one of the marketers leveraging a Wi-Fi managed service platform using geo-targeted advertising that enables mobile users to browse online and businesses to connect to nearby consumers.
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Toyota, Subaru, Hyundai lead auto brands in mobile ad engagement: study
Toyota, Subaru and Hyundai stand out as effective users of mobile, with Subaru in particular thinking outside the banner ad and valuing rich creative mobile experiences, according to a report from AdTheorent.
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