Unilever’s Axe celebrates uncoolness in funny social-only campaign
Unilever calls out ads built around always-sexy guys in an irreverent mobile-first effort delivering surprise customized videos and showcasing how Axe can make users cool, even when they are not.
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Mobile is most popular method for researching products: report
Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to a new survey from SessionM.
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Barilla cooks up passion for pasta via mobile videos with social influencer
Pasta brand Barilla is targeting the millennial demographic by partnering with social influencer Hannah Hart, creator of My Drunk Kitchen, in a new YouTube series that features a playful take on interviewing and cooking.
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USA Today taps interactive mobile map for tourism-centric VR experience
USA Today Network’s content studio is powering an interactive, mobile-optimized map that showcases Tourism Australia’s virtual reality and 360-degree experiences within the publisher’s application, underscoring media’s interest in mastering augmented reality content.
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