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Unilever’s Axe badly needs grooming in mobile Web UX: analysis
Unilever’s Axe may have built an enviable reputation as mobile media master, but the male grooming products brand is guilty of failing to fully mobile-optimize its brand Web sites, impairing its punch amid an emerging markets push, according to Mobile Marketer’s analysis.
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59pc of millennials use smartphones as sous-chefs: Google
Millennials are increasingly relying on their smartphones for help in the kitchen, as 59 percent claim they cook with their tablets or smartphones nearby, according to a new study from Google.
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Platform Pulse: Mobile’s takedown of TV continues
Last week’s mobile platform news was all about the power of imagery and the growing opportunity to deliver immersive and relevant storytelling that leaves television in the dust as Facebook, Instagram and Snapchat continue to innovate.
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Campari unscrews real-time data for Lyft offer targeting bar-goers
Campari America is joining forces with mobile rewards platform Kiip to offer consumers credit for ridesharing application Lyft during peak drinking hours.
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Pinterest streamlines access to content, driving downloads, engagement
Photo sharing platform Pinterest increases mobile application installs by more than 100 percent and unlocks the potential of tracking data and running test campaigns.
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