Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch-screen capabilities to encourage engagement.
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Apple opens mobile-app market, boosts payments space with iPhone 6, smartwatch launches
Apple is opening up opportunities for makers of mobile applications and boosting NFC payments by unveiling its first smartwatch and including a mobile payments solution in the iPhone 6.
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Brands plan to sponsor free music streaming with video ads
Brands including Coca-Cola, Universal Pictures, Ford, and McDonald’s are introducing new video advertisements to sponsor free music streaming.
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Data referencing, live updates are keys to prescriptive marketing: report
Marketers have an opportunity to turn mobile consumer data into actionable insights via prescriptive mobile marketing, according to a recent report conducted by technology optimization platform Gallop Labs.
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Shout for Good app expands in US with donation requests at Fashion Week
Australian micro-donation fundraising platform Shout for Good is one of many brands aiming to place itself in the center of the action at Mercedes-Benz Fashion Week, betting on success on American soil following achievements in its homeland.
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