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Unilever beacon play serves up soup, engagement in online-offline blend – Mobile Marketer

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February 9, 2015

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Unilever beacon play serves up soup, engagement in online-offline blend
A Unilever iBeacon program in Sweden that blended an outdoor sampling truck with a mobile coupon points to how consumer packaged goods companies could use the technology to connect the online and offline worlds to drive sales as well as engagement.
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Mobile sports video consumption growth bolsters case for personalization
Surging consumption of mobile sports video by fans in all major age groups last year shows why marketers need to crank up their efforts to make campaigns more personal, Nielsen’s look at the just-completed year in sports media suggests.
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Cheezburger gains 8pc CTR through mobile chat
Online publisher Cheezburger is using a mobile chat solution to achieve conversations at scale with its 80,000 chatters and has seen 8 percent of them click through to the network’s Web site.
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Nickelodeon underscores importance of kindergarten prep via texting program
Nickelodeon is helping parents get their preschoolers ready for kindergarten by way of a text program that offers weekly educational activities and tips to challenge children, proving that SMS is still a viable option for reaching older demographics.
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Cleveland Cavaliers deliver in-app, in-venue experiences using iBeacons
The Cleveland Cavaliers is using Apple’s iBeacon technology to deliver contextual notifications to fans via their mobile devices while enjoying the game.
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ESPN scores with Google Now-supported cricket updates on mobile
ESPNcricinfo is teaming up with Google to launch Now cards, a real-time updating feature that speeds up delivery of cricket-specific information to fans while letting them take even greater control of their consumption of the sport.
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