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Understanding social media can help marketers develop versatile creative: Facebook – Luxury Daily

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July 15, 2016

Gucci Instagram post

Gucci Instagram post

Is your brand developing a chatbot strategy?
Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.
Click here to read the entire article on Luxury Daily

Understanding social media can help marketers develop versatile creative: Facebook
Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.
Click here to read the entire article on Luxury Daily

Top 10 luxury retail efforts of H1
Retailers are embracing new ways of selling, aided by advances in technology.
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Dover Street Market joins handbag fervor with pre-owned Hermès goods
Concept boutique Dover Street Market is working with handbag consignor Maia to give rare and vintage Hermès handbags a physical point of sale.
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Chopard fetes warmer weather in vibrant summer campaign
Swiss jeweler Chopard is celebrating the freedom that comes with summertime with the help of three playful muses.
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Le Méridien unites properties with French Riviera-themed parties
Starwood Hotels & Resorts’ Le Méridien is marking the change of seasons with a brand-wide series of Summer Soirées.
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For mobile video success, start with concept, not length: report
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman and Lnk Agency.
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Jaguar Land Rover proceeds with testing connected and autonomous technology
British automaker Jaguar Land Rover is beginning real-world testing for autonomous vehicles.
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Rolls-Royce, Stuart Weitzman, Ritz-Carlton and Style.com – Live news
Luxury Daily’s live news from July 14 – Rolls-Royce shares perseverance, willpower in artistic Chinese fable retelling; Stuart Weitzman appoints Valentino executive as new CEO; Ritz-Carlton spurs Mall of San Juan traffic via retail package; Style.com teases upcoming relaunch on Instagram.
Click here to read the entire article on Luxury Daily

Men’s fashion week, Burberry, made-to-order and Swiss watches – News briefs
Today in luxury marketing – The New York men’s shows: Sincere, inclusive, politically engaged; Burberry puts trench coat factory on ice amid Brexit fallout; The luxury bag brand that’s reinventing made-to-order; Prices on Swiss luxury watches are falling for a reason no one is talking about.
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Retailers must hold brands responsible for their distribution
Amazon, search engines and, to a lesser extent, brand Web sites are where the majority of customers start their purchasing journey. For many brands, the results returned from such product searches are not flattering.
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