Is your brand developing a chatbot strategy?
Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.
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Understanding social media can help marketers develop versatile creative: Facebook
Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.
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Top 10 luxury retail efforts of H1
Retailers are embracing new ways of selling, aided by advances in technology.
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Dover Street Market joins handbag fervor with pre-owned Hermès goods
Concept boutique Dover Street Market is working with handbag consignor Maia to give rare and vintage Hermès handbags a physical point of sale.
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Chopard fetes warmer weather in vibrant summer campaign
Swiss jeweler Chopard is celebrating the freedom that comes with summertime with the help of three playful muses.
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Le Méridien unites properties with French Riviera-themed parties
Starwood Hotels & Resorts’ Le Méridien is marking the change of seasons with a brand-wide series of Summer Soirées.
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For mobile video success, start with concept, not length: report
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman and Lnk Agency.
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Jaguar Land Rover proceeds with testing connected and autonomous technology
British automaker Jaguar Land Rover is beginning real-world testing for autonomous vehicles.
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Rolls-Royce, Stuart Weitzman, Ritz-Carlton and Style.com – Live news
Luxury Daily’s live news from July 14 – Rolls-Royce shares perseverance, willpower in artistic Chinese fable retelling; Stuart Weitzman appoints Valentino executive as new CEO; Ritz-Carlton spurs Mall of San Juan traffic via retail package; Style.com teases upcoming relaunch on Instagram.
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Men’s fashion week, Burberry, made-to-order and Swiss watches – News briefs
Today in luxury marketing – The New York men’s shows: Sincere, inclusive, politically engaged; Burberry puts trench coat factory on ice amid Brexit fallout; The luxury bag brand that’s reinventing made-to-order; Prices on Swiss luxury watches are falling for a reason no one is talking about.
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Retailers must hold brands responsible for their distribution
Amazon, search engines and, to a lesser extent, brand Web sites are where the majority of customers start their purchasing journey. For many brands, the results returned from such product searches are not flattering.
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