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Under Armour recruits runners with emotional mobile video, social sharing – Mobile Marketer

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August 23, 2016

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Under Armour recruits runners with emotional mobile video, social sharing
Under Armour is attempting to create an emotional bond with consumers through a heartfelt mobile video campaign that emphasizes the passion it takes to be a runner paired with a social media contest in which participants prove their love of running.
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Hilton’s mobile-optimized local guides transform smartphones into travel companions
Curio – A Collection by Hilton is ramping up awareness of its boutique properties by teaming up with musical artist Gavin DeGraw to create a series of mobile-optimized city guides, showcasing how hospitality brands are leveraging mobile devices as travel concierges.
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E! News taps fans’ fear of missing out with comedic campaign
The E! Network’s news program is playing on consumers’ love for staying in the know with an innovative multichannel campaign that shares humorous takes on pop culture via clips on social media, an emoji keyboard and stamps on digital publications.
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