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UFaker gives brand enthusiasts a voice with anti-counterfeiting app – Luxury Daily

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October 22, 2013

uFaker app

Tiffany retools ecommerce presence to mirror store experience
Jeweler Tiffany & Co. is intertwining its fine jewelry collections with heritage on an interactive and simple ecommerce experience made possible by a redesigned Web site.
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Hublot partners with Jay Z, Barneys for large-scale holiday collaboration
Swiss watchmaker Hublot, together with Shawn “Jay Z” Carter, unveiled two wristwatches that make up the rapper’s larger collaborative effort with department store Barneys New York to further align the watch brand with the iconic figure and the retailer.
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Affluent attitudes toward economy continue to repair: study
Affluent consumer attitudes toward the economy rose into neutral territory with an index of 93 on a scale of 200, up 22 points from the year-ago period.
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Fendi’s fall/winter children’s wear email inspires holiday purchases
Italian fashion label Fendi is using an email campaign to publicize its fall/winter 2013-14 children’s collection to pique the interest of affluent parents who will soon begin their holiday shopping.
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UFaker gives brand enthusiasts a voice with anti-counterfeiting app
Mobile application uFaker aims to stave off the growing problem of counterfeiting by arming brands with timely information and getting consumers involved in the fight.
Click here to read the entire article on Luxury Daily

Moët & Chandon’s global photo contest fuses brand image with celebration
Spirits maker Moët & Chandon is striving to position itself as the Champagne of choice for celebrations with a global photography contest through Nov. 9 that spans Instagram, Tumblr and Twitter.
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Kering, Mercedes-Benz, luxury stocks and China – News briefs
Today in luxury marketing – Kering ready to inject $411M in La Redoute-sources; Mercedes US chief: we’ll beat BMW, no fire sale; Luxury stocks lose favor as confidence holds: EcoPulse; The next big thing: Atlantis arrives in China.
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Auto-dialing compliance elicits confusion, costly consequences
The business of telephone solicitations just got a bit more confusing. The FCC recently began enforcing new, more stringent consent requirements aimed at protecting consumers from receiving unwanted telephone solicitations.
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