Gucci enlists social media, Hollywood icon to push new fragrance
Italian fashion house Gucci is using social media channels and actor James Franco to drive interest its new men’s fragrance.
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Top 10 luxury brand social marketers of Q2
Luxury marketers used social media to create dialogues and immerse enthusiasts in their brands during the second quarter of 2013.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Jimmy Choo boosts new collection via Nicole Kidman video
Footwear label Jimmy Choo is eyeing affluent female consumers with a video for its autumn/winter collection that stars actress Nicole Kidman and evokes a decadent, independent lifestyle.
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93pc respondents engage with print ads: British Vogue
British Vogue’s business report 2013 reveals that 93 percent of readers engage with print advertisements, a finding that the brand will likely use to fortify its position at the top of the glossy magazine market.
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Raymond Weil aims for aspirational consumers with music partnership
Swiss watchmaker Raymond Weil is aiming for younger, aspirational consumers through a sponsorship of music platform This is Wired to promote emerging talent.
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Uber celebrates Hamptons launch via private helicopter service
Uber, a mobile on-demand request tool for private drivers, celebrated its launch in the Hamptons by offering ultra-affluent New Yorkers the chance to book a private helicopter service through the company’s mobile application.
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Mobile should enhance consumer experience, not interrupt
Mobile advertising, as we know it today, sucks. The flashy banner and display ads – even lots of search ads – just do not generate the same results as they did on desktop computers.
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