Twitter beats Facebook in real-time relevance to mobile ads
Twitter’s mobile advertising strategy just pulled ahead in the race with Google and Facebook through a mixture of real-time content video tied to TV viewing and ads targeting TV viewers who have seen an ad.
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Budweiser raises philanthropic awareness via augmented reality
Budweiser is using augmented reality and product packaging with mobile this summer to build up awareness for its philanthropic program with Folds of Honor.
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Pandora’s mobile local ad revenues take off
The growth in mobile local advertising is presenting Pandora with new opportunities to drive revenue as listening continues to migrate to smartphones.
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Fiat, Fox Broadcasting Co. target multiscreen users via Shazam app sponsorship
Fiat and Fox Broadcasting Co. are the initial sponsors of Shazam’s new iOS application, which has been redesigned from the ground up to help consumers discover music and television content better.
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