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Turning rich media from a gimmick into a campaign’s standalone
Oreo, Chase and Coach are all brands that have recently used rich media as a cornerstone of their campaigns, showing how the technology is increasingly taking center-stage in mobile advertising.
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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue
Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, NHL and JetBlue. Must-attend event for brands, retailers, agencies and publishers.
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Webinar on Oct. 25: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Marketing
Register for this free webinar Oct. 25 at 2 – 3 p.m. ET on 5 last-minute tips for effective 2012 holiday mobile marketing in a season where marketers may struggle to stand out.
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Conde Nast aims to have mobile sites for all brands by 2013
NEW YORK – A Conde Nast executive at the Netbiscuits World 2012 conference said as it sees more users consuming content on mobile devices, the publisher’s goal is to have mobile sites for all of its brands by the end of 2013.
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Procter & Gamble’s Secret mobile ads deliver relevant content from social media sites
Procter & Gamble deodorant brand Secret is running mobile ads on publishing sites geared toward teen girls that peel back to reveal Facebook and Twitter content with an anti-bullying message.
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Sony drives excitement for Spider-Man Blu-ray with second-screen app
Sony Pictures Home Entertainment is driving excitement for the upcoming release of The Amazing Spider-Man movie on Blu-ray with a second-screen mobile application containing behind-the-scenes content fans can access now.
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SMS portrays personalized experience to build loyalty for automakers – Luxury Daily
Today in luxury marketing – SMS portrays personalized experience to build loyalty for automakers; Chanel relays brands history, innovation via interactive heritage microsite.
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