Should luxury fashion embrace 3D printing?
While the luxury fashion industry traditionally prides itself on the craftsmanship and handiwork that goes into creating a garment or leather good, it may be starting to warm to the idea of using 3D printing in its production.
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Trussardi celebrates #ElegantlyCool aesthetic with Coca-Cola campaign
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Estée Lauder appeals to international consumers with new contributor
Beauty marketer Estée Lauder is reaching out to international consumers by choosing social media sensation Irene Kim as its new global beauty contributor.
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Veuve Clicquot highlights Champagne’s mixology potential in digital campaign
LVMH-owned Veuve Clicquot is inspiring cocktail experimentation through a digital campaign that showcases the multitude of possible pairings for its new Champagne.
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Rolls-Royce challenges consumers’ imaginations for bespoke promotion
Rolls-Royce Motor Cars is finding bespoke inspiration in unexpected places through a new marketing push promoting its customization practices.
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Vogue offers insights to It girl model in July edition
Dolce & Gabbana and Prada are among the brands getting “candid” with model Cara Delevingne in the July issue of Vogue.
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Tablet installed base escalates quickly even as sales stall out: Forrester Research
While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.
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Macau, LVMH, Christian Dior and Lexus – News briefs
Today in luxury marketing – The truth behind Macau’s luxury market; Peugeot and LVMH among potential winners from Iran’s opening up; Christian Dior’s Canadian retail push; Lexus ES gets a fresher look for 2016.
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Marc Jacobs, Lancôme, Alexander McQueen and Mandarin Oriental – Live news
Luxury Daily’s live news from July 14 – Marc Jacobs furthers employee stories with after hours series; Lancôme highlights natural beauty to appeal to range of consumers; Alexander McQueen rereleases unique design for charitable auction; Mandarin Oriental keeps consumers informed with data breech update.
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There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance
As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.
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