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Triggered email click-throughs 122pc higher than business as usual: Epsilon – Luxury Daily

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September 14, 2012

Thank you email from Ralph Lauren

Chanel, Zegna top competitors for perceived brand experience: study
Marketers including Chanel, Prada and Ermenegildo Zegna were lauded by consumers not only for brand value, but for having the best customer experience in the business, according to a report by the Luxury Institute.
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Nordstrom targets affluent New York males via GQ pop-up shop
Department store chain Nordstrom is flaunting its menswear partnership with Condé Nast’s GQ in a pop-up shop during New York Fashion Week, a move that could enhance its brand image and build awareness before the first flagship property launches in a few years.
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68pc of holiday mobile shoppers browse via optimized sites versus apps: ForeSee exec
NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.
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Location-based ads uniquely mobile way to target consumers: Millennial Media
NEW YORK – Millennial Media’s top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
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Triggered email click-throughs 122pc higher than business as usual: Epsilon
Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon.
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Architectural Digest ad pages up 11pc year to date
Condé Nast’s Architectural Digest is up to 101 ad pages for its October issue, an approximate increase of 5.2 percent from this time last year and 11 percent so far this year.
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Luxury retail stocks, Neiman Marcus and China woes – News briefs
Today in luxury marketing – How to trade the global luxury market today; Neiman Marcus caps solid year; European luxury groups on the lookout for crafts; Attacks on bling in China add to luxury’s woes.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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