Toyota’s Snapchat geofilter doubles as exclusive ticket to secret performance
Toyota has taken a page from Willy Wonka’s playbook by turning hidden Snapchat geofilters into golden tickets providing entrance into a special musical performance at Lollapalooza open only to those who found and screen shot the content on their smartphones.
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Facebook preferred over YouTube for digital video campaigns: report
Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a new report from Trusted Media Brands.
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Nike’s new app supports die-hard fans with personalized content, rewards
Nike is focusing on personalization in a freshly launched mobile application that combines content with rewards and boasts a feed specific to each user as well as a bevy of exclusive features.
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GE vies for NY Times’ mobile readers’ attention with 360 video ads
General Electric is one of the brands demanding consumer attention within New York Times mobile articles via advertisements in the form of 360-degree videos that allow users to explore the ad space by moving their smartphones.
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