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Toyota showcases interactive hashtag marketing via Twitter-generated art
Toyota is bringing interactive hashtag marketing front and center at the South by Southwest festival by enabling attendees to use their smartphones to create Twitter-generated art at a live installation featuring the 2015 Corolla.
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Programmatic crucial for delivering mobile ads at right time, place: IAB
While one of the significant advantages of programmatic buying on mobile is the ability to overlay data at an individual impression level, many marketers still believe programmatic is mainly for desktop, according to the Interactive Advertising Bureau.
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Verizon, UGG tap interactive ad units with lookbooks, quizzes
Verizon and UGG Australia are two of the top brands leveraging PadSquad’s new lookbook and interstitial advertisement units for mobile and tablet devices, proving that interactive elements such as quizzes and magazine-like pages are enticing for mobile users.
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Forbes’ Camerama acquisition targets specialized groups of users on mobile
Forbes Media’s acquisition of Camerama, a private photo-sharing application, may help the publisher of Forbes Magazine engage consumers on mobile through new products alongside its core editorial operation, as revenue remains a fraction of what it was in the heyday of print.
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AutoTrader.com becomes Autotrader to drive mobile-buyer engagement
AutoTrader.com, an online automotive sales pioneer, is rebranding itself as Autotrader to better reach consumers on mobile, reflecting the increasing use of smartphones and tablets in car-buying research.
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Cheetah Mobile buys MobPartner in $58M deal to strengthen targeting capabilities
Chinese mobile Internet developer Cheetah Mobile Inc. bought mobile marketing agency MobPartner for $58 million to inject more competition in the mobile ad performance space.
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